Location
- Illianced
- Sankt Eriksgatan 46
- 11234 Stockholm, Sweden
- we@illianced.com
- 2004-04-01
- http://www.illianced.com/

Contact
- Didde Brockman
- didde@illianced.com
- +46 (0) 70 520 55 87
- Linus Niklasson
- linus@illianced.com
- +46 (0) 70 537 46 54

225°/Arla Foods & Narrow
Being our first project with the agency Narrow, 225grader.se is one of Arla Foods' ventures into the realm of social web platforms.
Focusing on alternative associations the project differs quite a lot from traditional "foodie hangouts". Users can connect attributes not traditionally associated with recipes in order to realize another dimension of suggestions based on music, weather and geographic location. To further add to the social aspect of the concept, Facebook integration has been applied to the process of account creation, data collection and viral communications.
225° remains an active project continuously developed by Arla Foods and Narrow, technically implemented by Illianced.